Case Study
Navy Southwest Partnership Playbook
Navy Region Southwest Marketing faced challenges with an outdated partnership development process that relied on analog tools like spreadsheets and static sales decks. Limited resources and a small team hindered their ability to generate new leads and expand their reach. To address these issues, we aimed to create a modern digital platform that streamlined the sales process, while showcasing partnership opportunities and attracting new collaborators.
Through interviews with staff and partners, the project team identified key areas for improvement and designed an innovative business development tool. This digital platform replaced inefficient methods with a visually engaging, scalable solution that modernized the marketing department’s approach. The tool lived on the client’s website and served as a valuable resource for outreach, making the process more efficient and effective.
The new platform delivered immediate results, including increased engagement with new partners, higher partnership revenue, and improved website traffic. It also maximized staff efficiency and created a strong foundation for future growth. By providing a scalable model and aligning the client’s marketing strategy with modern practices, the project positioned Navy Region Southwest Marketing for long-term success.
Digital Strategy
User Research
Content Development
Asset Development
The client needed a modernized approach to partnership development, which required crafting a comprehensive digital strategy. This included identifying inefficiencies in their existing processes and designing a scalable, future-proof solution.
The creation of the NRSW Partnership Playbook and other digital assets involved visual design and content creation. This ensured the platform was not only functional but also visually appealing and engaging for potential partners.
Building the digital platform required technical development expertise to integrate it into the client’s website and make it a functional, user-friendly tool. This included asset finalization, revisions, and testing before launch.